Hike Morristown Walk & Talk on Improving Customer Relationships
Tuesday November 12, 2013
The Hike Morristown group will meet at the Morristown Railroad Station at 6:00 p.m. for a 2-mile walk around town followed at 7:00 p.m. by a presentation at the Morristown and Morris Township Library on Improving Customer Relationships – Effective Ways to Understand Your Customers with Wilma A. Hurwitz, Marketing Communications Consultant.
Securing and keeping customers is a constant process for your business. While you can conduct extensive market research and customer analysis, this presentation will examine some basic motivations and personality factors that can influence how you build and sustain your customer relationships. This informative presentation is taken from key points in Ms. Hurwitz’s customized service excellence training program that has received “rave” reviews from call center managers, customer service representatives and service personnel in healthcare, consumer products and financial services organizations.
What is a customer?
Who are YOUR customers? (the buyers and users of your products and services)
Your customer’s needs/your customer’s wants – these are not the same thing
Some customer personalities – analytical/detail oriented, assertive/demanding, talkative, angry, passive
Conclusion: You are always learning more about existing AND prospective customers.
Ms. Hurwitz is a Montclair-based marketing communications consultant with 10+ years of success helping aggressive, growing firms to improve their business communications, sales, customer service and workplace performance.
Her consulting, coaching and custom-designed training programs in customer service excellence have made a bottom-line difference for international financial services firms, noted Fortune 1000 corporations, technology giants, healthcare providers, hospitals, retailers and restaurants.
Over 6 years as a free-lance feature writer/reporter for the Morris County Daily Record, Ms. Hurwitz covered new business development, environmental sustainability initiatives and key Morris County Chamber of Commerce events. For four years, she authored a weekly column on 50+ restaurants in Morristown, Morris Plains and Morris Township.
She holds a bachelor’s degree in History from Douglass College of Rutgers University, state of NY education certification in social studies for grades 7-12 (Hunter College CUNY) and Master’s credits in educational psychology from New York University.
Ms. Hurwitz can be reached at firstname.lastname@example.org.
The program is also open to the general public. For more information on the Hike Morristown Group, please click here.